The pressure on print publishers to save money in today’s
marketplace is enormous. As pressure increases, more publishers — small, medium
and large — have availed themselves of circulation outsource services. This
isn’t a new concept; it’s been around since about 1985. Outsourcing works, and
it’s an attractive option for many companies.
After that first contact, develop a list of those companies
you want to interview face to face. You need to meet in person for your
comfort, as well as that of the service provider.
In time Accounting www.outsourcedbookeeping.com has
expertise and appropriate resources to provide all the services like
bookkeeping, accounting, payroll and taxation in cost-effective way.
It’s best to make the transition when your magazine is at
the end of an audit cycle, not in the middle of a big direct mail or
telemarketing push or converting to a new fulfillment company. However,
outsource companies tackle tough challenges on a regular basis depending upon
the needs of prospective clients.
The publisher determines what happens in circulation by
setting policy, approving budgets and establishing goals and objectives for
every magazine. During the initial meeting, be absolutely clear about the
services you want as well as your goals. Outsource companies equate to in-house
circulation management, but they are not fulfillment companies: They manage the
fulfillment company along with all other circulation subcontractors.
Control of your circulation operation is always in your
hands. That means you need someone in your company to whom the outsource
company reports regularly. That might be the publisher, the CFO or GM, but it
should be someone with authority to make budget decisions and someone fully
aware of corporate circulation goals and objectives.
Outsourcing does not mean the publisher cannot use vendors
of their own choice; valuable relationships built up by the publisher in the
past can continue as the publisher chooses.
Today’s publishing environment makes circulation outsourcing
an option almost all publishers can consider. Once you’ve decided that doing
without an in-house circulation department makes sense for your company, you’ll
be free to focus on finding the best management company and devoting more of
your time to concentrating on other aspects of your business.
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